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Just Released!

The power of empathy and arrogance to create digital products that turn your customers into true brand fans.

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“Brilliant! Such an interesting read! Chock full of great content and examples.”

— Stephanie Slobodian
Senior UX Leader at Amazon

"A very worthy read for those new to digital products, thinking about a career in digital products, or looking to cultivate a product mindset. Gurmeet provides meaningful and actionable insights that come to life via her experiences and stories of those who live and breathe digital products."

— Michelle Saffir
Digital Transformation Executive
“The book shows that all of us practitioners must advocate for our users but we need to ensure that we move from operating from a point of blind arrogance in our misplaced confidence and knowledge to a mature, truly empathetic and holistic mindset and practice.”

— Beth Martin
Adjunct Faculty at Maryland Institute College of Art (MICA)

“An expert guideline to developing digital products in the modern age. This book offers valuable insight and fresh perspective to take your skills to the next level.”

- Frances Dattilo
Writer, Leader, Strategist

"Informative and extremely actionable! This is a great guide for both experienced and new product managers to pick up, providing a refreshing reminder about the way we should approach our work."

— Michelle Voorhies
Senior Director Digital Product Management, Mayo Clinic

“Gurmeet presents a very compelling approach for all of us who may or may not work with people who truly understand the value of an empathetic approach to design. I wish more people were missionaries of digital innovation like Gurmeet!”

- Michael Hill
Lifelong UX Professional

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Own your game

In my last post, Coaches not bosses, I wrote about the need for managers to think differently. More like coaches and […]